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Artificial Ice: Hockey, Culture, and Commerce

From Brand: University of Toronto Press, Higher Education Division




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 | #831430 in Books |  University of Toronto Press, Higher Education Division |  2006-05-01 | Original language:English | PDF # 1 |  9.00 x.57 x6.00l,.95 | File type: PDF | 288 pages

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|| ||The one-two punch of David Whitson and Richard Gruneau is fast gaining the reputation of being the academic equivalent of the New York Islanders' prolific on-ice tandem of Bryan Trottier and Mike Bossy. Following upon their ealier collaboration, Hockey Ni

Artificial Ice explores how hockey has moved from popular pastime to commercial entertainment product, and one struggling to maintain its stature in the North American entertainment market. Contributors to Artificial Ice discuss the changing character of "major league" sports in North America, the strategic mistakes of the NHL in trying to enlarge its US presence, the importance of television to the economics of sports today, and the role of luxury sport...

You can specify the type of files you want, for your device.Artificial Ice: Hockey, Culture, and Commerce   |  From Brand: University of Toronto Press, Higher Education Division.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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